Whitewater Team Places Second in Publix Brand Challenge

They were already winners having been selected as one of the top three teams in the nation to pitch their employment marketing ideas to Publix Supermarket corporate executives.

Whitewater High’s Yanna Banks and Lia Poulson took second place in the DECA/Publix Brand Champion Challenge following their presentation on March 29 at the Publix headquarters in Lakeland, Florida. They were the only team from Georgia in the competition.

“This is a huge honor; the girls represented Whitewater High School, Fayette County and Georgia well,” says Krystin Glover, the school’s marketing education teacher and DECA sponsor.

As second place winners, each student received a $250 cash prize awarded by Publix to use toward their expenses to the International DECA competition in May.

DECA is an organization that aims to prepare students for careers in marketing, management, leadership, and entrepreneurship.

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Whitewater Team a Semi-Finalist for Employment Branding Challenge

Publix Super Markets is looking closely at the ideas of two students for attracting young employment applicants to their stores.

Whitewater High DECA students Yanna Banks and Lia Poulson have been selected as 12 semi-finalist teams in the Publix Brand Champion Challenge, a competition open to DECA students that involves creating a fully integrated marketing program to attract 16 to 25-year-olds to apply for work at the stores. DECA is a student organization that prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality, and management.

Students were given a pretend budget of $250,000 to develop their plans, and were required to create a video not exceeding 10 minutes to communicate their ideas and strategies. The competition was open to students in Alabama, Florida, Georgia, South Carolina, and Tennessee.

Now the students must submit a written plan of their employment branding program. Publix will select three teams to participate in the final competition round. Those teams will be invited to make in-person presentations at the corporate offices of Publix Super Markets in Lakeland, FL in March.

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Click to read MORE news:
www.GeorgiaFrontPage.com
Twitter: @gafrontpage & @TheGATable @HookedonHistory
www.ArtsAcrossGeorgia.com
Twitter: @artsacrossga, @softnblue, @RimbomboAAG @FayetteFP