Fayette Chamber “Total Resource Campaign” a Success

The Fayette Chamber of Commerce’s first “Total Resource Campaign” has been completed and deemed a great success, according to Chamber president Virginia Gibbs.

Launched in August at a special luncheon where the Chamber’s new logo was unveiled, the TRC’s goal was to bring focus to the Chamber’s new tagline “Where Business and Community Connect.”

“During the ten week Total Resource Campaign, the Fayette Chamber added fifty-eight new members,” said Darrell Cutts, president of Piedmont Fayette Hospital and Campaign Chair, during the TRC’s Victory Celebration luncheon held Thursday, October 28 at Glendalough Manor.

Additionally, the Total Resource Campaign teams sold thirty sponsorships for 2011 for Chamber publications as wide-ranging as the Chamber map, directory and Happenings E-zine. At least forty-four sponsorships were sold for events and programs including the Chamber’s Annual Meeting, Business After Hours, Partners in Education and others. The teams also achieved many in-kind contributions , as well as membership upgrades.

TRC Teams

“The success of this program is a result of the hard-working and enthusiastic Chamber member volunteers,” said Joe Domaleski, Chairman of the Board of the Fayette Chamber.

Four TRC Divisions, headed by Vice Chairs, Irene Edwards, Bank of North Georgia, Jim Fulton, Coldwell-Banker Bullard Realty, Mark Gray, State Farm Insurance and Pam Young, The Southern Conservation Trust, spread out across Fayette County to raise awareness of the Chamber’s extensive work with local businesses, as well as raise funds to help equip the Chamber for its 2011 efforts to continue to expand, improve and enhance the many valuable connections between businesses and the community.

During the high-energy TRC efforts, teams enjoyed a healthy and rigorous competition. Team number thirteen, “Lucky No. 13,” led by Steve McCullough, MacTees, soared to the top with the highest number of new Chamber memberships and other achievements, exceeding their goal by 220%.

Lucky No. 13 team members also included Sandy Sanders, Whitewater Creek Country Club, Pam Howland, Send Out Cards, and Marie Liang Schlosser, The Guide. Ms. Schlosser was also the Top Individual Producer of the TRC Campaign.

Team One, “The Exponentials,” lead by Robin North of diWebsite Management, exceeded their goal by 155%, bringing in the first new membership on kick-off day, among other achievements.

Additional Top Producing Teams included The Better Board Team, Coweta-Fayette EMC andPiedmont Fayette Hospital.

The other Top Overall Producers included Boni Blackstone, 92.5 The Bear; Peggy Thomas, Club Z! In-Home Tutoring Services; Elaine Dingler, Fayette County Development Authority; Mary Ann Bell and Amy Lott, Coweta-Fayette EMC; Alice Muetzel and Vicki Kaiser, Piedmont Fayette Hospital; Dianne Burnsed, Georgia Power; Michael Lear, The Southern Federal Credit Union; Dan Vano, Heritage Bank; Vicki Turner, Turner Designs Concepts; and Marilyn Walker, Senior Helpers.

“The most compelling thing about the TRC effort for me was watching the Chamber volunteers and staff demonstrate ’Where Business and Community Connect’ in such personal ways,” said Gibbs. “We saw the dedication of so many business professionals connecting with each other, sharing the depth of ways the Chamber brings the business community together and makes a difference. In such a short period of time, we added a significant number of new, excited members and wonderful volunteers. In spite of the difficult economy, it is very gratifying to see the chamber grow and add to our capacity to provide needed tools and resources for our community.”

The Fayette Chamber plans a 2011 Total Resource Campaign. In the meantime, any business is welcome to contact the Chamber at any time regarding membership and many other opportunities by calling 770-461-9983 or going to www. FayetteChamber.org.

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Fayette Chamber Launches New Logo, Tagline, Website and Kicks Off “Total Resource Campaign” to Connect Fayette Business and Community!

Fayette County Chamber 2010 Chairman of the Board with Vice Chairmen of the Fayette County Chamber of Commerce Total Resource Campaign.  Pictured (l-r) are Mark Gray, Irene Edwards, Jim Fulton, Pam Young and Joe Domaleski


Virginia Gibbs, president of the Fayette County Chamber of Commerce, announced August 11 the formal unveiling and launch of the Chamber’s new logoobrand identity, tagline, website, and Total Resource Campaign (TRC)—all designed to forge stronger ties between Fayette County businesses and the community in the months and years ahead.

“Our Board of Directors and staff undertook the important process of updating our logo and brand identity beginning early this year,” said Gibbs at a special luncheon held Wednesday, August 11 at Whitewater Country Club. “With the help and expertise of McRae Communications, we held intensive meetings with a variety of stakeholders, including small and large businesses, community organizations, young professionals, and others, to discern our number one key value as an organization.”

The outcome of that intense process is an attractive new logo and compelling tagline, “Where Business and Community Connect.” This new branding was officially presented during the Total Resource Campaign kickoff luncheon, with the general Chamber membership and the public able to preview the new branding later that day via the Fayette County Chamber’s new website, www.FayetteChamber.org.


“We decided to launch the new brand simultaneously with the kickoff of our TRC membership and sponsorship drive,” said Gibbs, “because both efforts are indeed all about connecting—connecting Fayette County people, businesses, and community through the Fayette Chamber of Commerce.”

The Chamber’s new website enhances these “connections” as a comprehensive site bringing together in one place all the resources available to the Chamber’s key constituents, including Chamber members, all businesses serving Fayette County, all citizens of the community, as well as visitors to our area.

“The website is designed to be a simple, engaging, and easy to navigate portal offering many easy to find tools and resources for all Fayette citizens,” Gibbs explained. “Our goal is to connect business and community in Fayette County in a transparent, effective, and highly-useable way so that all may find great benefit in these exciting and dramatic new additions to the Chamber’s offerings.”

Total Resource Campaign

The Fayette Chamber of Commerce’s first Total Resource Campaign was kicked off at the Whitewater luncheon. This effort will provide leadership and financial resources to equip the Chamber for the future, as it continues its renewed focus to connect business and community.

The TRC is an all-volunteer effort to gain new members, generate program and event sponsorships, offer advertising opportunities in Chamber publications, and raise awareness of the Fayette Chamber throughout the area. Funds received during the August to October campaign will be used to finance both new and existing Chamber programs.

Darrell Cutts, Piedmont Fayette Hospital, will serve as chairman of the Total Resource Campaign. Campaign vice-chairs are Irene Edwards, Bank of North Georgia, Jim Fulton, Coldwell Banker Bullard Realty, Mark Gray, Mark Gray State Farm Insurance, and Pam Young, Southern Conservation Trust.

During the campaign, volunteers will introduce Fayette businesses to the value of membership in the Chamber, and will urge current members to utilize the multiple benefits their membership provides, helping them to grow their business, boost their bottom line and connect with the community.

Fayette Chamber Board Chairman, Joe Domaleski, spoke at an earlier meeting of volunteers, recounting, “The Chamber meant everything to me when I moved here and started into business. Membership was a significant, even essential, key to my success. With the Chamber’s new logo, tagline, website, and Total Resource Campaign, we can ensure that Chamber programs for members and the community are not only sustained, but expanded to encompass all aspects of business development, community improvement, and member services of the high quality for which the Fayette Chamber of Commerce is recognized.”

At the Total Resource Campaign Kickoff Luncheon, Fayette County Chamber of Commerce honored nine Fayette community leaders and visionaries who have dedicated their time and effort tot he Chamber over the years.  Shown (l-r) are Virginia Gibbs, Darrell Cutts, Jack Smith, Carolyn Cary, Ed Travis, Shelby Travis, Hollis Harris, Marion Wells, Jim Webb, Ron Duffey, Joe Domaleski and Joel Cowan

A Continuation of More Than Forty Years of Success

In 2007, the Fayette Chamber celebrated its Fortieth Anniversary. Today, it is around 700 members strong. Chamber members represent a wide spectrum of dynamic businesses, ranging from entrepreneurs and small home-based businesses to large, international corporations.

According to one long time member, Pam Young of the Southern Conservation Trust, “Our Chamber is a strong, vibrant network of businesses and organizations working together to promote economic prosperity and strengthen our community. The new tagline of ‘Where Business and Community Connect’ says it all. Through the Chamber important connections are made that provide the framework for our community to grow and prosper.”

“The Chamber has certainly provided tools and resources to help our business connect and grow,” said Bob Reeves of Accounting Resources after the TRC kickoff luncheon. “Being a member is essential, as it helps Fayette create new jobs, improve economic opportunities, and leverage our member’s talents and resources to make a difference in our home community.”

Focused on the future, business growth, leadership development, entrepreneurship, and community enhancement, the Fayette Chamber of Commerce is now poised, with its new logo, tagline, website, and Total Resource Campaign to bring together leadership from business, government, non-profits, and education to address the needs and issues of Fayette County now and in the near and long-term future.
Anyone interested in further information is welcome to contact the Fayette County Chamber of Commerce.—





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Register for Prizes and Support Fayette Businesses!

The Fayette Chamber is encouraging holiday shoppers to buy local with their Find it in Fayette! Holiday Campaign. At www.FinditinFayette.org, visitors can find places to shop, local holiday events, hot deals, and register for great drawing prizes.

Supporting Fayette County businesses strengthens our local economy in multiple ways. Sales tax dollars provide funding for local resources and buying local helps bolster the Fayette job market and supports local business owners and their families. According to the 3/50 Project, for every $100 spent in locally owned independent stores, $68 returns to the community through taxes, payroll and other expenditures. Non-profit causes also benefit because successful, community-minded businesses are more likely to support local charities.

The www.FinditinFayette.org website is an ongoing effort by the Chamber to connect the community with local businesses and to help sustain the excellent quality of life we enjoy here in Fayette. For more information on how the Chamber helps local businesses, visit www.FayetteChamber.org or call 770.461.9983.

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