Fayette County Chamber 2010 Chairman of the Board with Vice Chairmen of the Fayette County Chamber of Commerce Total Resource Campaign. Pictured (l-r) are Mark Gray, Irene Edwards, Jim Fulton, Pam Young and Joe Domaleski
Virginia Gibbs, president of the Fayette County Chamber of Commerce, announced August 11 the formal unveiling and launch of the Chamber’s new logoobrand identity, tagline, website, and Total Resource Campaign (TRC)—all designed to forge stronger ties between Fayette County businesses and the community in the months and years ahead.
“Our Board of Directors and staff undertook the important process of updating our logo and brand identity beginning early this year,” said Gibbs at a special luncheon held Wednesday, August 11 at Whitewater Country Club. “With the help and expertise of McRae Communications, we held intensive meetings with a variety of stakeholders, including small and large businesses, community organizations, young professionals, and others, to discern our number one key value as an organization.”
The outcome of that intense process is an attractive new logo and compelling tagline, “Where Business and Community Connect.” This new branding was officially presented during the Total Resource Campaign kickoff luncheon, with the general Chamber membership and the public able to preview the new branding later that day via the Fayette County Chamber’s new website, www.FayetteChamber.org.
“We decided to launch the new brand simultaneously with the kickoff of our TRC membership and sponsorship drive,” said Gibbs, “because both efforts are indeed all about connecting—connecting Fayette County people, businesses, and community through the Fayette Chamber of Commerce.”
The Chamber’s new website enhances these “connections” as a comprehensive site bringing together in one place all the resources available to the Chamber’s key constituents, including Chamber members, all businesses serving Fayette County, all citizens of the community, as well as visitors to our area.
“The website is designed to be a simple, engaging, and easy to navigate portal offering many easy to find tools and resources for all Fayette citizens,” Gibbs explained. “Our goal is to connect business and community in Fayette County in a transparent, effective, and highly-useable way so that all may find great benefit in these exciting and dramatic new additions to the Chamber’s offerings.”
Total Resource Campaign
The Fayette Chamber of Commerce’s first Total Resource Campaign was kicked off at the Whitewater luncheon. This effort will provide leadership and financial resources to equip the Chamber for the future, as it continues its renewed focus to connect business and community.
The TRC is an all-volunteer effort to gain new members, generate program and event sponsorships, offer advertising opportunities in Chamber publications, and raise awareness of the Fayette Chamber throughout the area. Funds received during the August to October campaign will be used to finance both new and existing Chamber programs.
Darrell Cutts, Piedmont Fayette Hospital, will serve as chairman of the Total Resource Campaign. Campaign vice-chairs are Irene Edwards, Bank of North Georgia, Jim Fulton, Coldwell Banker Bullard Realty, Mark Gray, Mark Gray State Farm Insurance, and Pam Young, Southern Conservation Trust.
During the campaign, volunteers will introduce Fayette businesses to the value of membership in the Chamber, and will urge current members to utilize the multiple benefits their membership provides, helping them to grow their business, boost their bottom line and connect with the community.
Fayette Chamber Board Chairman, Joe Domaleski, spoke at an earlier meeting of volunteers, recounting, “The Chamber meant everything to me when I moved here and started into business. Membership was a significant, even essential, key to my success. With the Chamber’s new logo, tagline, website, and Total Resource Campaign, we can ensure that Chamber programs for members and the community are not only sustained, but expanded to encompass all aspects of business development, community improvement, and member services of the high quality for which the Fayette Chamber of Commerce is recognized.”
A Continuation of More Than Forty Years of Success
In 2007, the Fayette Chamber celebrated its Fortieth Anniversary. Today, it is around 700 members strong. Chamber members represent a wide spectrum of dynamic businesses, ranging from entrepreneurs and small home-based businesses to large, international corporations.
According to one long time member, Pam Young of the Southern Conservation Trust, “Our Chamber is a strong, vibrant network of businesses and organizations working together to promote economic prosperity and strengthen our community. The new tagline of ‘Where Business and Community Connect’ says it all. Through the Chamber important connections are made that provide the framework for our community to grow and prosper.”
“The Chamber has certainly provided tools and resources to help our business connect and grow,” said Bob Reeves of Accounting Resources after the TRC kickoff luncheon. “Being a member is essential, as it helps Fayette create new jobs, improve economic opportunities, and leverage our member’s talents and resources to make a difference in our home community.”
Focused on the future, business growth, leadership development, entrepreneurship, and community enhancement, the Fayette Chamber of Commerce is now poised, with its new logo, tagline, website, and Total Resource Campaign to bring together leadership from business, government, non-profits, and education to address the needs and issues of Fayette County now and in the near and long-term future.
Anyone interested in further information is welcome to contact the Fayette County Chamber of Commerce.—
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