Friday, May 23, 2008

SMC³ Celebrates Dedication of New Building

SMC³, a transportation industry association specializing in data services, technology tools and educational programs for buyers and sellers of freight transportation, today celebrated the groundbreaking of a new building, Commerce Pointe, and commemorated its ninth year of operation in Peachtree City with the company’s annual “Varsity Day” event.

The groundbreaking ceremony for the new structure was attended by many local business and civic leaders. The new building, which will be 4 stories and 56,000 square feet, will occupy a 5 acre tract adjacent to SMC³’s Commerce Center building, creating a campus environment between the two. Commerce Pointe is slated for completion in December 2008 and will ready for occupancy starting in January 2009.

Peachtree City Mayor Harold Logsdon had this to say about the expansion of SMC³ holdings in his town, “The fact that SMC³ has the confidence to make this investment right here in Peachtree City speaks well [of our entire community]. Fayette County along with Peachtree City is leading Metro Atlanta in the percentage of occupancy in buildings such as this.”

“Ten years ago we dedicated our initial building, Commerce Center, and a year later we instituted Varsity Day as a fun way for SMC³ to involve the Peachtree City community in our anniversary celebration. Subsequently, we have continued the successful event on each anniversary, due to its popularity and demand as expressed by the community. This year is especially unique, as we will now dedicate a new building, Commerce Pointe,” said Jack E. Middleton, president and CEO of SMC³.

As the event name suggests, lunch was catered by Atlanta-area landmark, The Varsity, and featured all the Varsity mainstays that Atlantans crave: chilidogs, burgers, fries, onion rings, Frosted Oranges and fried pies. Participants also enjoyed entertainment by the band Timeless Highway and cooled off with Mayfield Ice Cream.

Because SMC³’s business is focused on the transportation industry, specifically motor freight, several transportation-related items were exhibited for viewing. SMC³ customer Southeastern Freight Lines displayed The Mighty Mite, its custom-built miniature truck with half-scale working parts including a 43-horsepower diesel engine. Go-Kart World exhibited its tractor/trailer go-kart that children or adults can ride in. This year’s event attracted a crowd of more than 200 people.

Since 1935, SMC³ has provided data, technology and education geared toward the less-than-truckload (LTL) motor freight industry. SMC³’s customers include shippers, carriers, logistics service providers and freight payment companies. For more information about SMC³, visit or call 800-845-8090.

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